Work About Journey Contact Resume

Namaste.

I'm Chitranshu Kumar,
a product designer who makes complex systems feel simple.

I work at the intersection of people, behaviour, and product, designing investment, lending, and personal-finance products for Axis Bank, used by millions across India.

5+ years in fintech Leads a pod of 4 designers IIT Gandhinagar → NID Ahmedabad

Selected Work

Moments that stayed with me

Small moments from my projects, and what they taught me. Not all of them have case studies yet.

Mutual funds · Axis Bank

People were reaching the funds, but few went ahead and invested.

They were not confused. They were unsure.

So the design helps people feel sure first, not push another button.

From the case study →
Gold loan · Axis Bank

At the branch, repayment plans are explained verbally by the officer.

Most customers picked what was suggested, not what they understood.

So the app explains each plan in plain words, before the visit.

From the case study →
Stock trading · Axis Securities

Orders are placed in seconds, while the market moves.

I could not design for traders without first watching them work.

So I sat with real traders and watched, before drawing screens.

From the case study →
PPF · Axis Bank

There was no room for a separate desktop design.

The mobile screens had to work on desktop too.

So the design was kept simple enough to stretch without breaking.

Fieldwork · IDC IIT Bombay

Designing water carts and stoves with village communities.

Real life was always more complicated than our diagrams.

So we built and tested there, with the people who would use them.

Teaching · Swatantra Talim

Workshops on design and electronics with school children.

Children ask the simple questions adults have stopped asking.

So I learned to explain design in simpler words, to everyone.

About

I pay attention to the people a product usually overlooks: the staff behind the counter, the support desk, someone using it for the very first time.

I lead a design pod building Axis Bank's investment, lending, and personal-finance products, at Freecharge, the bank's digital arm. My path started in a small town in Uttar Pradesh, went through IIT Gandhinagar and NID Ahmedabad, and somewhere along the way I found that design is really just about paying close attention to people.

Outside work I am a father, a slow reader, and someone who finds philosophy and teaching just as interesting as my day job.

UX strategy Product thinking User research Information architecture Grassroot innovation Frugal innovation Design leadership Systems thinking

Resume

Journey

2026 – Now

Lead Product Designer

FreechargeBiz by Axis Bank

Leading design for investment and personal finance products built for Axis Bank customers.

2021 – 2025

Product Designer → Senior → Lead

Freecharge by Axis Bank

Mutual Funds, Gold Loans, Galaxy (Axis Securities), Bill Payments, Net Worth, Financial Health. Grew from Product Designer to Lead in four years.

2018 – 2022

M.Des, Product Design

National Institute of Design (NID), Ahmedabad

2016 – 2017

Project Assistant

IDC, IIT Bombay

Co-designed grassroot innovations with NGOs through hands-on user research and real-world prototyping.

2012 – 2016

B.Tech, Electrical Engineering

IIT Gandhinagar

Let's talk.

Open to new roles, collaborations, and conversations about design or anything in between.